DEVELOPMENT BANK OF NIGERIA (DBN)-
EXPRESSIONS OF INTEREST FOR DEVELOPMENT BANK OF NIGERIA’S WEBSITE REVAMP AND DEPLOYMENT OF DIGITAL MARKETING TOOLS.
DEVELOPMENT BANK OF NIGERIA (DBN)
REFERENCE FOR EXPRESSIONS OF INTEREST
(CONSULTING SERVICES – FIRM SELECTION)
DEVELOPMENT FINANCE PROJECT
DEVELOPMENT BANK OF NIGERIA PLC
ASSIGNMENT TITLE: DEVELOPMENT BANK OF NIGERIA’S WEBSITE REVAMP AND DEPLOYMENT OF DIGITAL MARKETING TOOLS.
REFERENCE NUMBER: NG-DBN-222591 -CS-CQS
The Development Bank of Nigeria (DBN) Plc has received a loan from the International Bank of Reconstruction and Development (IBRD) and intends to apply part of the proceeds of this loan towards a contract with a qualified consulting firm providing Information Technology Services to the DBN. The consulting firm (‘Consultants’) will revamp the DBN website using technologies that result in a more mobile-friendly and responsive website with rich analytical capabilities. The Consultants will also be required to deploy digital marketing tools to help increase the online visibility of the Bank’s products and services.
The website revamps aims to achieve the following objectives:
(i) Replace the existing website with a more intuitive and mobile-friendly version, for better engagement with visitors and to sustain the interest of DBN’s target market.
(ii) Improve website management by switching from the current Content Management System to a safer system that is easier to manage internally.
(iii) Introduce the ability to share Intellectual Properties like DBN’s Journals published on the website and written by the Office of the Chief Economist, to stimulate discussions around topical issues affecting MSMEs and the Nigerian economy.
(iv) Introduce a plugin to analytical tools like Google Analytics, to enable monitoring of traffic patterns and improve DBN’s ability to make decisions on ways to improve traffic.
(v) Introduce support for high-quality videos and images.
(vi) Integrate with the MSME learning platform to provide listed online training and tools for PFIs and MSMEs.
The deployment of Digital Marketing tools aims to build the digital marketing capabilities of DBN by:
(i) Defining a strategy for digital marketing.
(ii) Deploying and configuring digital marketing tools for Social Media Marketing, Email marketing. Search Engine Optimization (SEO) marketing and content marketing.
(iii) Aggregate data for analysis and decision making to improve different processes e.g., Monitoring and Evaluation of MSMEs,
The assignment is expected to be completed within a period of six (6) months from the contract start date.
Development Bank of Nigeria Plc. now invites eligible Consultants to indicate their interest in providing these Services. Interested Consultants must provide information demonstrating the required qualification and experience as provided below.
A well-established and highly qualified firm, with relevant experience in developing web portals and custom content management solution projects, data integration, and expertise with best practices regarding:
• User experience and usability testing
• Information architecture.
• Better e-services reach.
• Expanding online service capacity
• Extending reach on multiple platforms
• Website development and deployment
• Website hosting.
• Mobile app development
• Content strategy
• Data integration with current apps and platform
• Responsive design